Kia Motors UK has appointed Bristol-based E3 to redesign its website in line with its Korean parent company’s branding.
The firm will adopt a new single worldwide identity for the brand under the ‘Power to Surprise’ strapline.
Initially, the site – www.kia.co.uk - will retain its structure and content, but E3 has been tasked with improving performance and monitoring traffic to analyse the effects of the redesign.
E3 will also create online advertising to support the launch of the car manufacturer’s new ‘cee’d’ model. The campaign offers potential customers a three-day test drive and the chance for 100 people to continue their test drive for a whole year.