The Edinburgh International Film Festival (EIFF) has appointed O-Street Design to its high-profile design account.
The Glasgow-based agency won the three-year contract, after fending off competition from Edinburgh’s Various and GRP in Glasgow.
The trio of agencies pitched for the business at the start of the month over a two-day period, with EIFF marketing manager Kate Park overseeing the process.
O-Street Design – headed by David Freer and Neil Wallace – will now develop fresh branding concepts for the 2007 Festival and work with incumbent digital agency Line, which will continue to work on the back-end web development, as well as implementing the new designs online.
The internationally renowned festival appointed London-based 300 Million two years ago following a process which saw more than 100 agencies from across the UK expressing an interest in the account. 300 Million, along with Line, was chosen to replace previous incumbents 999 Design and Screenbase, to develop the creative for the 2005 and 2006 film festivals.
Historically, the EIFF has had a new graphic look designed each year, which becomes the annual festival identity, reinforcing the festival’s objectives – to entertain, educate, challenge and inspire. O-Street will develop the identities for the next three years.
The EIFF is the longest continually running film festival in the world. Last year it celebrated its 60th anniversary with guests at the event including Charlize Theron, Sigourney Weaver, Steven Soderbergh, Brian De Palma and Arthur Penn.