Big Communications and its sister company Fuse Digital have been commissioned to design new branding and create a strategic launch campaign for Ruby + Ed Design.
The ladies\' slippers and indoor footwear manufacturer has tasked the Leicester-based agencies with developing new brand positioning to coincide with the launch of a new range.
The resulting Be Outgoing Indoors concept was launched through a new website, which included the creation of three product categories: the Exhibitionist, the Flirt and the Stylista. Supporting the campaign will be a mini-brochure featuring the new branding, which was also prominently displayed at two fashion events.
Ruby + Ed spokeswoman Elizabeth Mitchell said: \"We\'re delighted with the work Big Communications and Fuse Digital have done for us. We loved their creative approach so we brought them on board without a competitive pitch.
\"The new brand personality precisely matches our desire to be perceived as sassy, bold and up-front.\"