The Bridge has won a pitch for Jobcentre Plus, the Government-run national
jobseekers network.
The account, run by the Department of Work and Pensions, was won following a competitive pitch, believed to be against a number of agencies on the Scottish Executive roster.
The Glasgow-based agency was tasked with creating a campaign to encourage single parents actively seeking employment to get in contact with Jobcentre Plus.
The campaign has just broken, with ads running on television and radio during the day to target unemployed single parents. A follow-up campaign is scheduled to begin in May.
The new campaign will run across TV, radio, press and direct marketing, and includes the creation of a ten-minute DVD.
Kevin Doran, Jobcentre Plus’ customer service director for Scotland, said: “Getting children out of poverty is a key Government objective and this campaign is an important part of our work in this area.
“One of our priorities is to ensure that the modernised services at Jobcentre Plus are easily accessible to a wide range of customers including lone parents. Our recent DVD has real people telling their story of how Jobcentre Plus supported them. We hope it will inspire others to contact us.”
Alan Clarke, deputy manager of The Bridge, said: “We’re delighted to be working with Jobcentre Plus. The work does literally change people’s lives and we look forward to working with them over the coming years. This campaign builds on a lot of work we’ve done in the area of direct response in the past, and it’s nice to see that being recognised.”
The Bridge was appointed to the campaign after winning a pitch that is rumoured to have involved several Scottish agencies including The Union, Newhaven and Barkers.