Clayton Graham has created a new television and cinema campaign for Black & Lizars which aims to deliver a different message to key target audiences, such as children, teenagers and over 45s.
The adverts were directed by David Boni and produced by MTP.
Elena Amosso, commercial director at Black & Lizars, said: “Clayton Graham was asked to develop a new creative execution for our television commercials, focusing on Black & Lizars as specialists in eye care.
“Independent research carried our on our behalf indicated low awareness of the NHS-funded free tests which were reintroduced in 2006. We wanted our commercials to be a call to action, reminding people that eye tests are now free to all, to continue to build Black & Lizars as a quality eye care brand, and to reinforce the importance of regular eye tests as part of general healthcare.”