StudioLR has been appointed to rebrand Blarney Castle in Cork, the visitor attraction famous for being the home of the Stone of Eloquence – more commonly known as the Blarney Stone.
Legend has it that Robert the Bruce gave half of the Stone of Scone to Cormac McCarthy, King of Munster, in gratitude for sending 4000 men from the province to help at the Battle of Bannockburn in 1314.
The Blarney rebrand project includes everything from marketing and brand strategy to the creation of new visitor facilities and a restaurant.
Lucy Richards, managing director and founder of StudioLR, said: “When John Shaw, company mentor at StudioLR, said we were going to Blarney to discuss the rebranding of Blarney Castle, I thought it was a piece of blarney. However, it was a fantastic opportunity.
“With hundreds of pubs and clubs all over the world using the Blarney name, the brief was a simple one – to reclaim authenticity of the Blarney Stone brand. It’s certainly one of the most intriguing briefs we’ve worked on at StudioLR, and it represents one of our most significant appointments in what has been a fantastic 12 months with sales projected to double from last year.”
The new brand identity features an illustration of the castle’s famous tower.
StudioLR also works with Scottish and Southern Energy, National Museum of Ireland, Scottish & Newcastle International, The Tate London and British Red Cross, Scotland.