EC DeWitt has appointed McCann Erickson Communications House to develop an integrated marketing campaign for its skincare brands Witch and T-Zone.
The Manchester-based agency will handle brand development, PR, media planning and buying, and creative development, replacing incumbents Euro RSCG Biss Lancaster and Mediaedge: CIA.
David Fowler, marketing director at EC DeWitt, said: “McCann’s expertise in health and personal care brands was a definite pull. I’m confident this integrated approach is just what our leading products need to further drive growth and raise awareness of our skincare brands.”
McCanns healthcare director David Donaghue said: “With the increasing trend for consumers to take more care of their skin, there couldn’t be a better time for us to promote the Witch and T-Zone brands.”
The DeWitt brand portfolio also comprises of skincare and oral care products such as Cymex, Clinomyn, Fleet and CCS Footcare.