The Bridge has been appointed to create a launch campaign for the newly created University of Cumbria, to deliver a higher education campaign at sites across north west England as well as London.
St Martin’s College of Higher Education and Cumbria Institute of the Arts are to amalgamate to form the university.
The Glasgow-based agency won the £3.5million account after a competitive pitch involving several English agencies. Following a pre-campaign in spring, the main campaign for the university will launch in August.
Martyn Spence, head of marketing, recruitment and communications at The University of Cumbria, said: “We were really impressed with The Bridge during the tender process, their creative approach and ability to present complex products and services in fresh and innovative ways made them the obvious choice.”
Alan Clarke, deputy MD of The Bridge added: “The new university has a really interesting ethos that should allow us to do some excellent creative work.”