Belhaven work by previous incumbent, Arc

The Bridge has emerged as winner of the advertising account for Belhaven Best, one Scotland’s top ten drinks brands.
The Bridge won the beer business following a six-way pitch that is thought to have included IAS Smarts, Family, 1576, Navigator and one other agency, although this has not been confirmed or denied by the client.
Meanwhile, Feather Brooksbank has been appointed to the brand’s media account.
The last agency to hold the creative business was Arc Worldwide, which created an award-winning campaign for the Belhaven Best brand.
Chris Anderson, marketing director of Belhaven, said: “We saw some very good presentations from some of Scotland’s leading agencies, but The Bridge convinced us that they were the right people to take the Belhaven Best brand to the next stage.
“Their recommendation had real strategic focus and the creative work demonstrated how this could be taken far beyond traditional advertising.”
Brian Crook, managing director of The Bridge added: “We’re really looking forward to working on the brand. Belhaven Best has a very clear proposition; the real opportunity is to bring it to life in a way that catches the imagination of existing and potential drinkers.”
Crook was unable disclose the budget or launch date for the campaign.
The Bridge has enjoyed continued success over the last few months, winning several new clients, including the £3.5million University of Cumbria account and Jobcentre Plus, while it also created the outdoor launch campaign for Rock Radio. In January The Bridge also won Gold at the Epica Awards for its Scottish Daily Newspaper Society work in the Media – Print Winners category.