For the third year running, Iris Manchester has devised an awareness and acquisition campaign, which aims to raise the profile of Manchester United’s official fan club, ‘One United’, among existing and potential members.
The campaign, which consists of posters around Old Trafford and adverts in match day media, shows how some fans Christen their child after a player; have nothing in their wardrobe except red clothes or lavishly decorate their cars with all the memorabilia they can find.
Each image in the campaign emphasises that fans will only really achieve that extra dedication by signing up to One United.