Campaign HQ has launched a new campaign for the Church of Scotland’s charity organization, CrossReach.

The campaign aims to raise awareness and generate funds for Bluebell Day, the national awareness and fundraiser for post natal depression services.
Lorraine Kelly provides the voiceover for the haunting 40 second TV ad, where the viewer hears a strained female voice singing to a baby over a monitor.
A press campaign will run on bus backs, 48 sheets and posters in trains, while a radio campaign will run on Forth 1 &2 and Border Radio.