Newhaven’s second advert for The Bank of Scotland account launches this Sunday, promoting the bank’s Instant Access Savings Account.
The ad tells the story of ‘Beth’ who believes that bigger is better. This is evidenced by her oversized garden, including giant sunflowers and tomatoes. She also keeps carp.
The advert also incorporates the Bank’s new branding.
The advert was shot on location by Kezia Barnett from The Sweetshop and produced by Mallinson Television Productions. The campaign will be supported by an extensive campaign of outdoor and print featuring the lead character.
Newhaven won the Bank of Scotland account earlier this year.