The Scotsman Publications is aiming to improve its online advertising platforms with the launch of the Digital Action Group, a sales initiative aimed at leveraging Scotsman.com’s audience and the continued growth in the digital advertising market.
Consisting of eight staff from across the company’s sales teams, each member will aim to provide current and potential clients with the information to exploit all advertising options available to them on Scotsman.com.
The group will also provide a focal point for developing new online revenue opportunities and digital best practice.
Richard Bogie, group advertising director at Scotsman Publications, said: “We want each member of the digital action group to be setting the agenda within their specific sectors, ensuring our clients can stay ahead and get the best from their online advertising.”
The group will be chaired by the online commercial manager and will include staff from display, research and enterprise and classified teams.