Rees Bradley Hepburn (RBH) has been tasked with producing the sponsorship material for skincare brand Simple’s link-up with Five’s new drama series Dirt.
The sponsorship deal, worth more than £250,000, aims to create a dialogue for the brand to convey its personality and appeal for a female audience.
Alex Pike, marketing director of Simple, said: “For us, the sponsorship builds on our success and brings out the personality of the brand.
“RBH has produced the sponsorship ident commercials which reflect this positioning perfectly.”
Simple has exclusive sponsorship of the first series of the show which is due to run on Five for 13 episodes.