The Union has created a new organ donation campaign for Healthier Scotland, to promote the British Transport Games which will be held in Edinburgh at the end of July.
A series of images by David Aylesbury and Martin Harley will run across press, outdoor and on mobile recruitment stands which will tour shopping centres during the games.
Using the strapline, ‘Embrace Life’, the campaign aims to celebrate that over 600 contestants whose lives have been saved through transplants will compete in 15 different sports around the city.
A PR drive by the Big Partnership will support the campaign.