Direct marketing agency Dig For Fire has been appointed by Fox’s Biscuits to re-design and re-launch its consumer website in line with the brand’s new positioning.
Due to launch in Summer 2007, the re-design will consolidate all of Fox’s individual brands onto one site.
The Sheffield-based agency has also secured briefs with Cancer Research UK; Castrol, and print specialist Paragon Group UK Ltd.
Cancer Research UK has recruited the agency to provide DM and test marketing support projects within its legacy marketing team. Dig For Fire is currently developing consumer campaigns to raise awareness of the role that legacies play in funding the charity.
Castrol has engaged Dig for Fire to generate an on-line presence within the UK and throughout Europe. They will be responsible for developing a range of web concepts that will be rolled across ten European countries.
In a win for Dig For Fire’s PR team, Paragon Group UK Ltd has appointed the agency to manage its European business-to-business PR strategy, incorporating brand development and media relations.
The recent wins follow recent additions Vision Express, Spear and Jackson and Acdoco onto the agencies client list.
Stephen Mooney, business development director at Dig For Fire, said, “Despite a long-standing reputation for developing innovative campaigns for leading national clients, the success of Sheffield-based agencies is often overlooked. We hope that these wins will go a long way in raising the profile of South Yorkshire as a region that is attracting the very best brands and the very best creative professionals.”
The agency has enjoyed significant growth in recent months, despite the exit of managing director Charles Glover, who retired from the business in April.
The company’s parent group, the Digital Marketing Agency, reports a share price that has more than doubled within the first 12 months of flotation.