Love has been appointed by Umbro to create a new international through-the-line campaign to kickstart 2008.
The campaign, to launch in January next year, will incorporate advertising, digital, retail POS and viral elements.
Focusing predominantly on the brand’s close association with football, in particular the Euro 2008 Championships, Love will develop Umbro’s existing brand platform as well as developing a variety of through-the-line communications.
The Manchester agency has worked with Umbro for five years on an ad hoc basis, but this campaign marks the first time the agency has been invited to work on the brand’s direction internationally.
Love MD Alistair Sim said: “Football is in Love’s blood, and as both players and supporters, this win means a lot to us.
“Umbro’s commitment to the world of football – from grass roots to international level – has built a unique and powerful British brand, and we are delighted to have been given the opportunity to help build this brand internationally.”