A new car insurance provider has been launched to drive motorists towards a greener future.
The Green Insurance Company aims to make it easy to be green by offering environmentally friendly car insurance without charging more for the privilege.
999 Design was appointed as the lead creative agency tasked with brand creation and implementation for the car insurer.
After establishing the brand values and core proposition, 999 spent five months working on the company logo, key messaging and tone of voice, a 3D animated character and its environment plus a comprehensive set of brand guidelines.
The agency will also launch the brand across multiple communication channels including advertising, online, DM and viral in addition to supporting product documents.
Andrew McMillan, MD of The Green Insurance Company, said: “We wanted to bring an element of fun to the ‘green scene’. Our research has told us that too many people see being green as difficult. We want to change that.”
Committed to a policy of reduce, recycle and reuse, The Green Insurance Company will offset 100 per cent of a vehicle’s carbon emissions at no extra cost and has pledged to invest five percent of its annual profits into sustainable environmental projects.