The Fragrance Shop has appointed Brazen to handle a major consumer-focused campaign, as part of a recent brand overhaul.
The Liverpool-based retailer, which has 102 stores nationwide, has tasked Brazen with helping drive footfall and position the brand as the expert on fragrances. The Manchester-based agency will work on national and regional stunts, events, media relations and store openings.
The PR campaign will drive footfall in stores and position The Fragrance Shop as the expert on fragrances through a series of creative national and regional stunts, events, media relations and store openings.
The Fragrance Shop is rebranding its current store portfolio and is planning to launch a further 15 to 20 stores in the next year, with a vision to be the number one in the market by 2010.