Virgin Active Health Clubs has appointed Send Marketing Solutions to handle its direct communications in a six-figure deal.
Send\'s first task is to fulfil a major door drop campaign promoting Virgin Active\'s seasonal member offers. Send will co-ordinate deliveries to two million target consumers across 50 provincial areas in the UK and provide data management services.
The WAA Group company has also been commissioned to source data and dispatch a recruitment email to profiled prospects.
Mark Taylor, UK Marketing Manager at Virgin Active Health Clubs said: \"Direct is an important communications channel for Virgin Active.”