Business Link West Midlands is launching its first television advertisement, aiming to promote its business nurturing and guidance services.

Seal Communications has created the 30 second commercial, being broadcast on ITV Central West Midlands across two weeks this month. Production was handled by Birmingham-based SPH.

The ad follows a businessman’s idea through to setting up and successfully running his own company, after guidance from Business Link.

The organisation re-launched on a regional basis in April 2007 and provides information, support, mentoring and guidance to start-ups and SMEs.

Seal MD Claire Deeley said: “We chose to commission a West Midlands production company and use actors from the region so everything was focused on the area the organisation serves.

“The advert is designed to encourage start ups and established businesses to ‘think bigger’ with Business Link and successfully covers a lot of ground and key messages in a clear and concise way.”