Emap’s new Liverpool-based speech radio station City Talk 105.9fm has announced details of its January 2008 launch line-up and marketing plans.

Liverpool agency Ampersand has been awarded the brief to develop the station’s logo and forthcoming activity, while new studios are being built at the city’s iconic Radio City Tower to house the station.

The licence is said to be worth £20million to Emap in terms of revenue and commercial opportunities, with the station reaching approximately 1.5million people across Merseyside and the surrounding regions.

A mixture of local celebrities, such as Margi Clarke, will be joined by established radio personalities, including Pete Price and Phil Easton.

Sport will play a key part in the station’s schedule, with a nightly three-hour sports debate show alongside news, features, documentaries, advice and phone-ins.

Radio city chairman Terry Smith said the new station will be “unlike any existing service in the UK.”