Peterborough’s Queensgate Shopping Centre has appointed Rees Bradley Hepburn to handle its £1million account following a three-way pitch.

Work is already underway, with the launch media including local press and radio coverage, culminating with outdoor and TV treatments during the crucial build towards the pre-Christmas retail period.

Queensgate marketing manager, Phil Drinkwater, said it was important the campaign communicated the shopping centre’s offering throughout the region.