Italian premium door brand, Silvelox has concluded a five-way pitch for its UK marketing account with the appointment of Leeds-based agency Propaganda.

Silvelox UK managing director Ian Chubb revealed the agency would be developing advertising and online activity after winning the business. “I can confirm that Propaganda will help us to create and implement a new Silvelox UK brand communications strategy, as we look to expand in this country”

He added: “The Silvelox UK communications needs to engage and stimulate architects, interior designers and property developers, as well as high-end consumers.”

Silvelox, which is headquartered in Trento, Italy, has supplied doors to a number of UK celebrities, inluding Chelsea owner Roman Abramovich. Each door costs up to £10,000 each, and are designed and crafted primarily from top grade timber in Italy and sold worldwide.

Propaganda revealed the wholly owned UK subsidiary of Silvelox, which was set up in January this year, has put £1million behind the marketing activity.