Following a six-way agency pitch, Glasgow Chiropractic has appointed Breeze Creative.

The group, established 10 years ago, has 21 chiropractic clinics predominantly across Central Scotland but also in England and Australia.

Group MD Matthew Small said: “In my native Australia, most people visit a Chiropractor as part of on-going health maintenance, rather like going to the dentist. The culture in Scotland is very different, but our aim is to let people know about the power of Chiropractic.

“In order to reach a wider audience, we are offering free spinal checks and this will be a core part of the campaign.”

Breeze Creative won the pitch with the “Pain in the neck” campaign, which will roll out across national and local press and magazines.