The Leith Agency has create a new campaign for shopping centre Ocean Terminal.

The campaign will consist primarily of an outdoor campaign, which will include 96, 48 and six-sheet posters, as well as bus-sides and huge banners on the side of the Ocean Terminal building in Leith.

The Leith Agency used a Swedish illustrator, Christina Drejenstam, to create the look of the creative campaign.

Drejenstam is a fashion illustrator who works in watercolours – hence the connection to the campaign line “For laid-back shopping, just add water.”