Big Communications, Merrydown’s lead creative agency, has created a new look for the cider maker as it aims to capitalise on the drink’s UK renaissance.

Merrydown tasked the Leicester-based agency to review the creative supporting the Merrydown range – Merrydown Gold, Merrydown Medium Vintage and Merrydown Dry Vintage earlier this year.

Big Communications has developed a suite of marketing literature based around a new strapline -‘distinctive cider made with love’. After a series of trials on the South Coast, the new look and feel is being rolled out nationwide across a variety of media including point of sale for both on & off trade.

Craig Buzzel, Big Communications’ recently appointed creative director, said: “Cider is fast becoming the drink of choice among discerning consumers and we believe the unique new marketing communications we have created perfectly reflects its distinctive personality.”