Drinks company Global Brands has appointed Leeds-based Brahm PR to handle consumer and trade PR across its product range, including flagship brand, VK Vodka Kick.

Brahm will be instigating national campaigns for the vodka specialist’s key brands, which include Corky’s vodka shots and Polish premium vodka, Sobieski. It has also been tasked to provide full PR support to Globals licensed beers, Salitos, Carib lager and Viru.

The agency has also been briefed to raise the corporate profile of Global Brands in the business press, and will also help Global exploit the PR value from its sports and lifestyle sponsorships, including: T4 on the Beach, Kiss FM, British Superbikes, The Notting Hill Carnival, Wakestock and the MSA British Gravel Rally Championship.

Tim Downs, group account director at Brahm, said: “They are a bit of a dream client for everyone here because their brands are fun and have bags of personality with some really strong sponsorships and associations attached.”