60 Watt Communications is working with New Zealand-based IT recruitment specialist Helium-Work Search.

The agency, headed by Pete Mill and Iain Hawk, has been developing a multimedia campaign, including four viral commercials and a range of trade and recruitment ads, Helium’s brand identity and a website.

The virals were animated by Colin Thomson through Colin Films and Produced by MTP in Glasgow.

The identity, advertising and virals are all designed to support Helium’s growth as it launches a franchise model to expand from its Wellington base throughout New Zealand and the Pacific Basin.

Commenting on the project Pete Mill, creative director of 60 Watt said: “It’s great being able to manage a brand across the full range of marketing disciplines and somehow the task seems even more exciting when that brand is on the other side of the world.”