News

Latest News

AVC creating KCA DEUTAG induction film
England Squash appoints Slam North
Leeds agency wins UK menswear brief for Bosideng
The Dairy unveils Skins promotional work
Government tender back on track
R.O.EYE makes six new appointments
The Zen Agency works with BBC Radio Scotland on 'Days Like This' website
New chief executive appointed at Gyro International
Wig & Pen bar and dining rooms re-designed by People in Space
Pagoda wins Scotrail PR brief

Hallmark hires Pilot Interactive

Digital / England & Wales

Pilot Interactive, the digital arm of Principles Agency, is to redesign the website for Hallmark’s Forever Friends.

The agency will use ‘loyalty, innovation and new technology’ to breathe life into the Forever Friends brand in the interactive marketplace.

Lisa Palillo, communications marketing controller of Hallmark Cards said: “The site will make use of rich media technology allowing users to see the bear come to life both online and via email and mobile technology.”

Designed to integrate with the brand’s offline marketing activity, the website will be built using a flexible homepage design to allow regular updates to coincide with key retail occasions.

Contact The Drum