The ad portrayed a wintry scene and a penguin from the spot also made a brief cameo appearance at the end of the sofa firm’s main, ‘DFS stands for…’ television ads. Uber also created a poster campaign to supplement the work.
The sponsorship idents for Dancing on Ice have been designed by Leeds-based retail marketing agency, Gratterpalm.

The agency has developed a set of 15, 10 and five-second idents, to be aired at the beginning and end of the main two-hour show and the later results show, and around both ends of the commercial breaks.

The series, which started this month, runs for 10 weeks.

Pete Camponi, joint creative director, Gratterpalm, said: “Our brief was to build on the line DFS used last year - ‘The Best Seats in the House’ - but to make the idents more relevant to ice dance than previous years. It was also important to feature DFS product within the idents.”

Gratterpalm has worked with DFS for over a year on a range of projects, including press and recruitment advertising, POS, TV, radio and DM.