TBWA\\Manchester has also devised a new creative concept for Chicago Town, in-line with the pizza brand’s six-figure deal to be the official broadcast sponsor of American Idol for the second year running.

The sponsorship was brokered through Manchester-based media agency Mediaedge:cia.

Finally, haircare brand ghd has consolidated its relationship with TBWA\\Manchester by appointing the firm to handle its digital account.
The agency won the business through a three-way pitch and will launch the new site in the spring.