Land Rover brings in RBH Engage to help deliver green marketing push
The campaign details the progress Land Rover has made by improving its performance and its global conservation and humanitarian projects. It includes a national press campaign and substantial online activity.
A dedicated website, www.landrover.co.uk/ourplanet, was conceived and developed by RBH Engage and launched in conjunction with national press ads devised by Rainey Kelly Campbell Roalfe/Y&R whilst Wunderman Interactive created online ads to drive traffic to the new site.
The campaign coincides with Land Rover’s 60th anniversary and the unveiling of the LRX concept car at the Detroit Motor Show.
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