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Silver Cross media task goes to PHD North
Media / England & Wales
Silver Cross has appointed PHD North as its first ever media planning and buying agency following a competitive pitch.
Silver Cross produces complete baby and child transport systems as well as nursery products for the home. The PHD appointment comes as Silver Cross looks to increase investment in the brand throughout 2008 and beyond.
Jason Munslow, head of marketing at Silver Cross said: “PHD North are a good fit with Silver Cross as we are both pioneering and growing businesses. They demonstrated that they have the planning skills and creativity that we need going into 2008.”
Combining baby comfort and safety with innovative design, Silver Cross, which started life in 1877 providing prams for the royal family, is now popular with celebrities including Gwyneth Paltrow, Sarah Jessica Parker and Angelina Jolie.
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