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Finance firm retains Line as digital marketing roster is created

Digital / Scotland

Life insurance and pension company Aegon has appointed two agencies to its digital roster, while also retaining Line as its lead agency for web design, consultancy and build.

Openplatform will be Aegon’s preferred supplier for online marketing tools, working on a project basis, while Bigmouthmedia has been appointed with responsibility for online brand monitoring, including reporting on commentary, potential online brand threats and use of Aegon’s logos.

Susan Wilcock, head of communications management, said; “Digital marketing represents one of the core strands of our marketing strategy and our new roster will enable us to move forward to the next stage in terms of innovation and planning.”

Line has also recently completed an online project publicising a book on the best of artist Clarence Cliff.

The site will also feature new photography of rare pieces and private collections of the distinctive pottery.

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