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Thu 7 Feb 2008
Key103 jobs brief for Head First
Advertising / England & Wales
Manchester-based Head First has created the launch campaign for new jobs website Key103Jobs.co.uk.
The agency, which has traditionally been recognised for advertising within the video games market, fought off competition in a three-way pitch held by Key103 owners Emap late last year, and will now launch a major outdoor campaign.
Head First’s client services direcor, Stephen Hey, said: “Key to our thinking was to create a really solid strategy that could live and breathe for many campaigns to come.”
The campaign uses ‘escape’ as a key theme and depicts people emerging from escape tunnels they have dug to escape to a better job.
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