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RBH creates first for Aston Martin

Advertising / England & Wales

Rees Bradley Hepburn has created Aston Martin’s first ever commercial as part of its new multimedia campaign for its approved used vehicles.

Two films have been shot in HD for the campaign, one featuring the V8 Vantage Coupe and the other showcasing the DB9 Volante. The films were produced by Outsider, with post-production by The Mill, the latter famous for visual effects work on Doctor Who.

The 60-second spots launch on 11 February and will appear on news and automotive websites, including Reuters and Pistonheads, for six months. The films are also being used in the US.

Neil Bromley, managing partner at RBH, said: “Aston Martin cars have a sculptural nature which gives them amazing presence and the attention to detail is joyous, so it was a tremendous challenge to convey this to online viewers.”



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