It will consist of two TV commercials, 12 radio ads and a host of print and ambient executions and will be shown to troops as part of the normalisation process they go through on return from operational tours.

Mike Leeson, group MD at Golley Slater said: “The facts relating to the number of RTAs are compelling. We’re extremely proud to have been reappointed to help reduce this figure through our work with Colonel Mannin [the Army’s chief environment and safety officer] and his team.”