Mark Mason, CEO of Mason Zimbler, said: “Harte-Hanks serves a number of leading global technology companies – some of whom we share as clients – that have increasing need for top-flight creative, digital and integrated marketing communication at the individual prospect and customer level.”

Financial terms surrounding the deal have not been disclosed.

Mason Zimbler specialises in working with technology companies throughout Europe. The agency has recently launched a campaign to help launch Toshiba Gigashot, the firm’s brand new high definition (HD) camcorder range.