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Mightysmall given three year Murray Group sponsorship task

Advertising / Scotland

Mightysmall has been tasked with creating an advertising campaign to promote The Murray Group’s three year sponsorship of the Scottish rugby team.

The agency was awarded the business following a recommendation from Viki Mendelssohn, managing director of Big Blue, which is co-ordinating the sponsorship campaign.

The campaign will include all marketing activity in and around Murrayfield, including match programme posters, trackside advertising and commercials created specifically for the stadiums giant screen.

It has been designed to build over the life of the sponsorship deal, with bespoke press and commercials created for each Scotland home game.

Donald Wilson, chief executive of the Murray Group commented; “We are delighted with the creative campaign Mightsmall has produced for our Scottish Rugby sponsorship, particularly given the very tight timescales they had to work in. The have interpreted our initial brief to ensure the Murray brand is developed through a variety of products at Murrayfield and is consistent with our long term branding initiatives.”

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