The digital division of Curious Group has been appointed to redesign Canon’s online consumer-facing store for Europe, the Middle East and Africa.

The game will offer players the chance to win VIP tickets to the games along with other football merchandise.

Canon’s online store will see Curious concentrate on improving the site’s ease of navigation through multiple project categories to give Canon the ability to better promote special offers and new product launches, while making the store a more visually attractive representation of the Canon brand.

Both project wills go live in the first week of March.