PR for the Loch Fyne Restaurants Group, part of Greene King, will continue to be handled by Forster PR.

Loch Fyne Oysters’ rethink comes following the appointment of Paul McPhail as commercial director at Loch Fyne.

Commenting on the move, McPhail said: “The appointment of Profile Plus is recognition of Loch Fyne Oysters commitment to take a great brand with a real and genuine story to a wider audience.”