Propaganda’s Brand Discovery team will conduct in depth research with Masternaut Three X’s key stakeholders before developing a brand proposition that clearly differentiates the company within what is an increasingly competitive market. In addition, Propaganda will also drive brand awareness using a strategic and creative marketing programme.

Mike Phillipson, managing director of Propaganda, said: “Masternaut Three X is already a market leader in its field and realises the importance of investing in its brand to consolidate this position and unlock new growth opportunities.  Our planning team and business strategy consultants will embed themselves into Masternaut Three X’s business to develop a proposition that facilitates this.”