The station, aimed at the 35+ market, will broadcast a wide mix of rock music from its Gateshead base, including artists such as Led Zeppelin, The Rolling Stones and U2.

This is the group’s second station to launch under the Rock Radio brand after its sister station in Glasgow began back in January 2007. A third Rock Radio will launch in Greater Manchester in May.

John Myers, chief executive of GMG Radio, said: We’re looking forward to expanding the brand into the north-east where we’re sure there will be a very receptive audience.”

Full details of presenters, programming and launch date will be announced in the coming months.