Gardening brand Westland has moved its marketing account away from TBWA\Manchester and into new start-up agency, Driven.

The Westland campaign carries a £3million budget and requires Driven to handle brand development and through-the-line communications, including TV advertising and packaging design.

Keith Nicholson, marketing director for Westland, said: “We have worked with some of the guys at Driven before. So we knew what they were capable of. They showed us the value of what you get when you combine the hunger and drive of a new agency, with talented and experienced people.”

Brookes added: “Westland is an ambitious company, which has bought into us as a marketing partner, not merely as a communications supplier.”