The Health and Safety Executive has unveiled a new national campaign highlighting the dangers of accidents at work.

The Slips, Trips and Falls campaign is running until April in national, regional and trade press as well as on regional radio. Consumers are directed to the campaign microsite for tips on how to prevent potentially serious accidents in the workplace.

Frank Dolan, head of account management at HSE, said: "Slips, trips and falls are the number one cause of serious injuries at work so we wanted to produce a campaign that was powerful enough to capture the attention of the nation’s workforce."