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TDA wins £1.5m British Gas business account
Marketing / England & Wales
British Gas Business has selected TDA to develop a £1.5m integrated direct marketing strategy to drive customers to its new online insurance aggregator, insurance-for-business.co.uk.
The agency is developing online and offline activity targeting trade and retail SMEs, particularly those in niche sectors that might struggle to find comprehensive and competitive cover. Activity will involve trade press ads and direct mail pointing business decision makers towards tailored online portals.
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