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WAA lands salad account after four-way pitch

Marketing / England & Wales

Sutton Coldfield-based WAA has been appointed by Florette, the bagged salad brand, following a four-way pitch.

The deal is initially worth six-figures, with WAA’s remit to include developing marketing initiatives that drive brand penetration and sales volumes, while communicating Florette’s brand values to consumers. The agency has developed a campaign proposition for Florette – ‘as fresh as it gets’ - as the firm aims to give the brand a sharper consumer positioning.

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