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Fri 7 Mar 2008

Cinema ad giants tipped to merge after VC contact

Advertising / England & Wales

Industry speculation has suggested that SMG-owned cinema advertising firm Pearl & Dean is set to be subject to a bid by an Australian venture capital firm.

It is thought that the firm, Pacific Equity Partners, has also been monitoring Carlton Screen Advertising. Such a move could see CSA and Pearl & Dean merge, although speculation has hinted that the Pearl & Dean name would be kept despite the SMG-owned company being the smaller of the two.

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