West Midlands agency Cogent Elliott has crafted a new campaign for Arriva rail franchise CrossCountry trains.

Meriden-based Cogent said it has utilised highly targeted media to 'educate' customers on journey opportunities from their local station. It has also delivered a pricing message for top journeys from local stations and aims to drive customers online to crosscountrytrains.co.uk.

CrossCountry, part of the Arriva group, is the largest geographic railway franchise in the UK. Covering three nations, its services call at a combined 131 stations.